Gifts · Gift brand (Shopify)
Gift Brand: $38k to $67k Monthly Revenue with Retargeting Fixed
$67k / mo
Gift brand (Shopify)
Before
This gift brand was leaking 18–20% of potential sales because retargeting was missing. They spent $15.5k to generate $38k in monthly revenue at a $9.67 CPA.
| Before | |
|---|---|
| Ad spend | $15.5k |
| Revenue | $38k |
| CPA | $9.67 |
What we changed
We implemented retargeting across Google Merchant Search and Meta. In the first two weeks ROAS improved about 40%. Underperforming campaigns were paused; new ones took the budget.
After
| After | |
|---|---|
| Ad spend | $23k |
| Revenue | $67k |
The account stayed on a productized Growth plan with Pulse so the founder could see campaign breakdown live.
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