GrowtoMax vs an in-house media buyer

The in-house media buyer is the default “serious brand” move. It is also slow, expensive, and single-threaded.

Cost you actually pay

A competent Meta/Google buyer in North America is rarely “just salary.” Loaded cost (benefits, tools, ads managers, creative freelancers they still need, your time managing them) routinely lands $90K–$140K/year. That is $7.5K–$12K/mo before they ship a single restructure.

GrowtoMax Growth is $750/mo. Scale is $1,200/mo. Partner is 12% of spend for $25K+/mo accounts.

You are not comparing apples. You are comparing a headcount to a productized service.

When in-house wins

• You have a marketing lead who can actually review Ads Manager, not just Slack
• Spend is high enough that a full-time person has a full-time job (usually well past $25K/mo)
• You need someone in every brand meeting, every day
• You want institutional knowledge locked inside the company

When GrowtoMax wins

• You need an in-house media buyer alternative that starts in 48 hours
• You do not want to recruit, onboard, and hope they are senior
• You want Pulse reporting the founder can open without a 1:1
• You want a 20% growth guarantee you will not get from an employee

Hybrid that actually works

Many Scale and Partner brands keep a marketing lead in-house and use GrowtoMax as the ads operator. The lead owns offer, creative pipeline, and site. We own structure, budgets, and live Pulse.

See pricing and how it works.